Better Rhodes: Unlocking a 31% Conversion Boost with End-to-End D2C Strategy
Better Rhodes transcends the typical online marketplace, focusing on creating a community around alcohol-free beverages. Their vision of making these drinks accessible and trendy is evident in their efforts to enhance their website and marketing.
They aim to not just sell products but to foster a brand community.
Better Rhodes aimed to develop a cohesive marketing strategy and improve their website experience to address a low conversion rate, particularly on mobile platforms.
They sought to transform their brand identity, align their marketing efforts, and enhance their customer retention, especially for first-time buyers.
Parkfield Commerce undertook a comprehensive website redesign, leveraging the Shopify Store 2.0 framework to create a more user-friendly and mobile-optimized site.
This included streamlining the checkout process, improving the UI/UX, and implementing more engaging product listings. Additionally, they developed a marketing roadmap with a focus on subscription benefits and loyalty programs, using tools like Okendo and Klaviyo for better customer engagement and segmentation.
The reworked website resulted in a significant 31% increase in overall conversion rates and a 40% rise in average order value. The mobile experience was notably enhanced, leading to a 27.6% decrease in mobile bounce rate and a 40% increase in mobile transactions.
These improvements not only elevated Better Rhodes' brand presence but also effectively captured and retained a larger customer base.
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