Tool manufacturer uses interactive

features to connect with customers

Excel Blades    |    Custom build & marketing    |    Shopify Plus
Excel Blades on red background
Building Excel’s first

dedicated sales channel

Excel Blades is a family-owned business that manufactures high quality knives, blades and precision tools. The company has a 30-year reputation for building strong engagements with its customers and needed an eCommerce platform that would provide the same level of personal connection in digital form. 
A Focus on mobile

user experience

Mobile-friendly buttons invite users to shop by usage or by type and quickly differentiate between knives and blades. Product details, shipping and care instructions are neatly tucked away within tappable tabs.
Excel Blades mood board booklet
Excel Blades Homepage designs for desktop and mobile
A Focus on mobile

user experience

We designed and constructed a custom online store with creative interactive features at every turn. Bold, colorful imagery spotlights not just the product, but the amazing things you can do with it. 
Tools for Excel’s success
A visually distinct online store and engaging shopping experience set the brand apart in a typically mundane field. Creative elements make it fun for customers to shop for the tools that will help them do the projects they love. 
Innovative ways to

purchase

Most Excel Blades customers don’t know the name of the blade they need, but they can spot it when they see it. A visual blade selector allows customers to easily identify the tool they’re looking for and click through to the product page.
Excel Blades product page on desktop and mobile
Social proof
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sales today

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