Custom Shopify theme build brings design to life for upscale interior seller
Fabrics & Home | Custom build & marketing | Shopify Plus
Building Fabrics & Home’s first
dedicated sales channel
Fabrics and Home is an online marketplace for premium fabrics, wall coverings and home interiors. They needed to realize their pre-existing design concept in a way that would speak to the specific needs of discerning customers in the home design industry.
A Focus on mobile
We brought the Fabrics and Home design to life with a custom Shopify theme that’s at once refined and functional. We created custom solutions to address challenges unique to the fabric and wallcovering industry, like the ability to order samples and select non-standard quantities at checkout.
Innovative ways to purchase
Shoppers in the Fabrics and Home vertical crave the ability to touch and feel a sample before they buy. We added an ‘Order Sample’ button alongside ‘Add To Cart’ to capture more top-of-funnel customers and streamline the sample request process.
Tools for Fabrics & Home’s success
With an online store that mirrors the brand vision and comprehensive Shopify training to equip the team to use it, Fabrics and Home successfully launched its online portal that gives savvy customers access to designer decor at a fraction of the price.
Convenient product-page resources, like a yardage chart for common furniture items and a how-to guide for measuring drapes, enhance the customer experience and cement the brand as the home interior experts. The blog functionality was repurposed as a ‘Get Inspired’ style guide for showcasing tips and trends.
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