Shopify store build brings consistency for newborn apparel retailer
Gigi & Max     |     Custom design & build     |     Shopify
Baby leaning on a stool with fabrics hanging on lines
Building Gigi & Max’s first

dedicated sales channel

Gigi & Max is a family-owned retailer of handmade newborn apparel. They needed an online store that would simplify shopping for their enthusiastic customer base and bring a cohesive brand look to a diverse collection of colorful designs.
A Focus on mobile

user experience

The majority of Gigi & Max’s visitors enter the site via smartphone after seeing an image on social media. We designed an eCommerce experience that serves the mobile visitor first, with a shoppable Instagram feed to capture more sales directly at the source. 
Gigi and Max homepage designs on desktop and mobile
A Focus on mobile

user experience

We built a custom Shopify store from scratch with features that make it easier for the buyer to see and customize what they’re purchasing. A gift registry option helps tap into the lucrative baby registry market, while a login portal for retail customers streamlines the wholesale ordering process. 
Tools for Gigi & Max’s success
An intuitive, mobile-friendly eCommerce store captures more conversions and creates a lasting impression that wins loyal Gigi & Max fans. 
Innovative ways to


Our custom app coding enables product kitting, the ability to group multiple SKUs under a single product listing for greater clarity. An interactive build-a-set tool makes for a memorable brand experience as customers create their own apparel sets by selecting color, pattern, gender and apparel item.  
Gigi and Max collection designs on desktop and mobile
Increase your

sales today

Our team of Shopify experts is eager to meet you. Complete our form and our Client Success Manager will contact you within two working hours.

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