igourmet’s New Shopify Site Whets The Appetite With 30% Sales Uplift

Find out how igourmet’s migration to Shopify Plus translated into a 30% increase in total sales and more repeat customers.

Role
Shopify Plus Migration
Technology
Shopify Plus, Algolia, Zaius
Industry
Food & Beverage
Top line results

+30%

Store conversion rate

+22%

Online Order

+10%

Repeat Purchases

The Brand

igourmet offers a wide selection of premium cheeses, meats, and artisanal foods, appealing to food enthusiasts and connoisseurs.

The brand is dedicated to providing a high-quality gourmet experience for everyday meals and special occasions.

The Challenge

igourmet sought to capture a larger share of the competitive gourmet gift market and improve its online conversion rates. The existing site was outdated and failed to reflect the brand’s quality and range

Solution

The strategy involved a Shopify Plus migration, focusing on conversion rate optimization.

The team redesigned the user experience, introducing features like a new customer flow, improved search functionality, and a subscription model, all aimed at enhancing user engagement and sales.

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Results

+30%

Store conversion rate

+22%

Online Order

+10%

Repeat Purchases

The new site saw a 30% increase in-store conversion rates, a 22% rise in online orders, and a 10% growth in repeat purchases.

These improvements helped igourmet exceed their Q4 sales targets by 22%, underlining the success of the new Shopify Plus D2C model in revitalizing the brand’s online presence​​.

What our client say

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"Their expertise and actionable recommendations have set us on a path to enhanced engagement and higher conversion rates."

Jonathan Elbaz Co-Founder, Baz Dental