igourmet: Driving a 30% Sales Uplift with a Custom Shopify Plus Migration
igourmet offers a wide selection of premium cheeses, meats, and artisanal foods, appealing to food enthusiasts and connoisseurs.
The brand is dedicated to providing a high-quality gourmet experience for everyday meals and special occasions.
igourmet sought to capture a larger share of the competitive gourmet gift market and improve its online conversion rates. The existing site was outdated and failed to reflect the brand’s quality and range
The strategy involved a Shopify Plus migration, focusing on conversion rate optimization.
The team redesigned the user experience, introducing features like a new customer flow, improved search functionality, and a subscription model, all aimed at enhancing user engagement and sales.
The new site saw a 30% increase in-store conversion rates, a 22% rise in online orders, and a 10% growth in repeat purchases.
These improvements helped igourmet exceed their Q4 sales targets by 22%, underlining the success of the new Shopify Plus D2C model in revitalizing the brand’s online presence.
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