Multi-site eCommerce solution
boosts international sales by 60%
Kulani Kinis | Custom build & marketing | Shopify Plus
Building Kulani Kinis’ first
dedicated sales channel
Kulani Kinis wanted to shift the perception of their brand from a niche startup to a major international player in the competitive women’s swimwear space. Their existing aesthetic lacked alignment with this goal, while poor mobile performance negatively impacted conversions and user experience.
A Focus on mobile
Kulani Kinis’ core demographic uses mobile over desktop. We retooled the online store with a mobile-first approach, deploying lightweight pages that load in seconds.
A Focus on mobile
We developed a visually stunning Shopify store that aligned with the brand’s big-picture vision. To better cater to international shoppers, we created a multi-site solution that funnels customers into the appropriate website based on their location.
Tools for Kulani Kinis’ success
The two-year-old brand has done more than $2 million in revenue and sells in mega-stores like ASOS and Forever 21. International sales on the new dedicated websites have seen a 60 percent increase, while site speed has improved by 43 percent.
Innovative ways to
The data showed that Kulani Kinis’ most requested information tool was the size guide. To better serve the demand, we created a style-specific size guide that decreased support inquiries and improved sales performance. We also created an active purchase collection page that eliminated the need to visit a product page to close the sale, boosting speed and efficiency.
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