Napa Valley Wine Academy is a premier destination for wine education, offering globally recognized certifications and expert-led courses to both enthusiasts and professionals. With a growing library of courses, resources, and products, they faced increasing limitations on their legacy WooCommerce site. Looking to enhance their ecommerce capabilities, streamline internal operations, and better support their customer base, Napa Valley Wine Academy partnered with Parkfield Commerce to migrate to Shopify Plus, modernize their online presence, and integrate critical backend systems like Keap CRM.

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The academy's WooCommerce site was struggling to keep pace with their expanding catalog of courses, products, and content. The team required a more scalable platform that could support a growing product mix—including courses, gift cards, physical products, and digital downloads—while also maintaining their extensive blog archive and SEO equity. Another major challenge was the need to integrate with their Keap CRM, ensuring that customer data, gift recipients, and purchase histories were synchronized in real-time for marketing and operational efficiency.

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Napa Valley Wine Academy now operates on a future-proof Shopify Plus platform, positioned to scale its offerings and grow its global audience. The new site delivers a faster, smoother user experince, streamlined checkout, and improved operational workflows through tight CRM integration. By preserving SEO equity and optimizing content migrations, we ensured a seamless transition with minimal disruption. With a modern, mobile-first design and simplified backend management, the academy is empowered to continue expanding its educational leadership in the digital space.