Shopify migration improves UX and increases agility for supplement manufacturer
Rule 1 Proteins     |     Custom build & marketing     |     Shopify Plus
Building Rule 1’s first

dedicated sales channel

Rule 1 is obsessed with one thing: protein. They needed an expert partner to take charge of their Shopify migration so they could focus on their core mission of delivering industry-leading nutritional supplements to their customers.
A Focus on mobile

user experience

Static selectors for flavor and size make it easy for the customer to quickly choose the variant they want without clicking a dropdown. A fixed header on mobile makes chekckout just a tap away at all times to reduce cart abandonment. 
Body builders
Rule 1 Proteins homepage designs on desktop and mobile
A Focus on mobile

user experience

We did the heavy lifting, cloning Rule 1’s online store and migrating their products, customers, orders and ERP from BigCommerce to Shopify. We made tweaks to key UX elements to improve the customer experience, increase conversions and reduce abandoned carts. 
Rule 1 Proteins collection page design on desktop
Tools for Rule 1’s success
By migrating to Shopify, Rule 1 gained more agility, customization options and greater ability to scale. Rule 1’s new online store serves as a solid foundation for a brand as strong as the customers it serves.
Innovative ways to

purchase

A ‘Shop By Flavor’ filtering tool displays all the available products in the customer’s favorite flavor, while a ‘Subscribe and Save’ option boosts recurring purchases. A slide-in prompt to join the Rule 1 Rewards program encourages email signups to enable future remarketing. 
Rule 1 Proteins product page design on desktop and mobile
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Increase your

sales today

Our team of Shopify experts is eager to meet you. Complete our form and our Client Success Manager will contact you within two working hours.

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