Rule One Fueling D2C Growth with a High-Performance Shopify Migration
Specializing in nutritional supplements and protein powders, Rule One Proteins supports athletes and fitness enthusiasts with high-quality, effective products. The brand is known for its scientifically-backed supplements catering to the fitness-conscious market.
Rule One needed to upgrade its D2C platform to better serve its fitness-focused customer base and support growth. The existing Magento platform was inadequate, hindering the brand’s potential.
Parkfield Commerce assisted in migrating Rule One to Shopify Plus, enhancing the platform’s functionality. The new D2C store featured a “Shop By Flavor” option and a subscribe-and-save loyalty program, aimed at increasing customer engagement and average order value.
The Shopify Plus migration resulted in a 41% increase in sales and a remarkable 372% spike in conversion rates.
Additionally, there was a 14% increase in total orders and a 9% jump in average order value, confirming the success of the new D2C strategy in driving growth and customer satisfaction.
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