Turbocharging Over 300 Shopify Stores with Caseo.ai: Driving SEO Performance at Scale with AI

Shopify App
Chat GPT, Microsoft Azure
AI Enablement
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Background

At Parkfield Commerce, we believe in solving real ecommerce challenges with cutting-edge AI. Caseo.ai is our proprietary Shopify Plus and Shopify app, originally developed for a client needing large-scale AI-generated alt text. After recognizing its broader potential, we launched it on the Shopify App Store, making it one of the first AI-powered alt text optimization apps designed specifically for ecommerce brands.

Challenge

A major ecommerce brand approached us with an urgent need: 7,000 product images required accurate alt text descriptions for accessibility and SEO compliance. Existing solutions only generated generic descriptions—they identified the objects in the image but failed to incorporate product details, branding, or context.

This lack of specificity hurt the brand’s SEO rankings and accessibility compliance, making it difficult for visually impaired users and search engines to understand product offerings. We knew we could do better—so we built Caseo.ai.

Solution

To tackle this challenge, we developed Caseo.ai, a Shopify-native AI tool that generates highly contextualized, product-specific alt text by integrating:

  • Microsoft Azure Image Recognition – Analyzing product images to extract visual information.
  • ChatGPT AI Optimization – Enriching descriptions with product titles, descriptions, and attributes for SEO and accessibility.
  • Automated Shopify Integration – Seamlessly applying AI-generated alt text across thousands of product images.

Results

In just 12 months, Caseo.ai has delivered measurable impact:

  • 300+ brands onboarded, including major names like Mejuri, Waterdrop, Bottle Bottle, and Essity Group (NYX, Bodyform TM, and other global brands).
  • 500,000+ product images optimized, improving search visibility and accessibility compliance.
  • Expansion into AI-powered SEO automation, generating meta descriptions, SEO titles, and product page enhancements to drive organic traffic.

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Result

$36M

Get seed funding

4X

Increase of convertion rate

260%

Increase of user retaintion time

300+

Active Users

500,000+

ALT Text Fields Populated

Brands

Mejuri, Waterdrop, Blender Bottle

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