Turbocharging Over 300 Shopify Stores with Caseo.ai: Driving SEO Performance at Scale with AI

At Parkfield Commerce, we believe in solving real ecommerce challenges with cutting-edge AI. Caseo.ai is our proprietary Shopify Plus and Shopify app, originally developed for a client needing large-scale AI-generated alt text. After recognizing its broader potential, we launched it on the Shopify App Store, making it one of the first AI-powered alt text optimization apps designed specifically for ecommerce brands.
A major ecommerce brand approached us with an urgent need: 7,000 product images required accurate alt text descriptions for accessibility and SEO compliance. Existing solutions only generated generic descriptions—they identified the objects in the image but failed to incorporate product details, branding, or context.
This lack of specificity hurt the brand’s SEO rankings and accessibility compliance, making it difficult for visually impaired users and search engines to understand product offerings. We knew we could do better—so we built Caseo.ai.
To tackle this challenge, we developed Caseo.ai, a Shopify-native AI tool that generates highly contextualized, product-specific alt text by integrating:
In just 12 months, Caseo.ai has delivered measurable impact: