Wüfers New Subscription Program Achieves Over 80% Retention Rate

See how we built a highly customizable and data-driven Recharge subscription experience for Wufers.

Role
Custom Development, Subscription Management, CRO
Technology
Shopify, Klaviyo, Google Analytics, Recharge, Google Tag Manager
Industry
Pet Care
Top line results

10%

of Gross Revenue in ReCharge Subscriptions

3 Month

Average Subscription Length

+80%

Subscriber Retention Rate

+45.2%

Month-to-Month Subscriptions

The Brand

Wüfers Dog Bakery, based in Canada, is known for its hand-designed gourmet dog treats made from local ingredients.

Their focus on a personalized subscription model for pet owners highlights their commitment to quality and celebrating the bond between dogs and their owners​​.

The Challenge

Wüfers sought to enhance their website and develop a subscription model that resonated with the unique needs of pet owners.

Their goal was to offer a dynamic, personalized subscription experience that would appeal to their customer base, focusing on creating memorable moments between dogs and their owners.

Solution

Parkfield Commerce developed a custom subscription solution using the Recharge Theme Engine, which allowed for a high degree of personalization and automation in shipping cycles and box customization.

They also built a comprehensive data-driven platform that could gather detailed customer information, enabling Wüfers to deliver a more personalized customer experience and gain valuable insights for growth.

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Results

10%

of Gross Revenue in ReCharge Subscriptions

3 Month

Average Subscription Length

+80%

Subscriber Retention Rate

+45.2%

Month-to-Month Subscriptions

The implementation of this tailored subscription system led to an impressive over 80% retention rate for monthly subscriptions.

The system's focus on personalization and data-driven insights allowed Wüfers to provide a superior user experience, leading to heightened customer satisfaction and engagement. This strategic approach positioned Wüfers for sustained growth in the pet care market.

What our client say

“Parkfield has been crucial to our subscription's on-going success! Helping us to not only build a foundation on Recharge that extends its capabilities, but also a very cohesive on-boarding and subscription experience that matches our online store and brand very well!”

Ethan Steip
Operations and E-commerce Manager

Let's grow!

"Their expertise and actionable recommendations have set us on a path to enhanced engagement and higher conversion rates."

Jonathan Elbaz Co-Founder, Baz Dental