Netaya

Assignment:

Magento to Shopify Plus migration and re-design.

Lead Design UX Team
Developer Jibin Mathew
Project Manager Rose Gaitanis

Overview

Netaya, one of the leading online destinations for fine jewelry, came to us with a planned migration of their site from Magento over to Shopify Plus for its cost-effective, user friendly and fully hosted solution. With this migration, we were tasked with developing a redesigned, sleek, easy-to-navigate, custom online store that evokes a sense of luxury.

Challenge

Magento by nature is very different from Shopify in that there are several attribute fields that don't exactly align with Shopify's admin fields; in particular, the pricing structures. In addition to designing and developing a killer site, we needed to be creative and precise with how we would get all the pieces to fall into place with this migration.

Solution

We designed a visually appealing collection filter page template, specifically for stud earrings. On this page, we broke out three tiers of stud categories, considering color and clarity, via the setup of three collections: Value, Classic and Premium. The products within these categories scroll through on their own carousels and the customer can narrow down all these products via a metal and cut filter at the top of the page. The page features a nice clean UX that we also translated into a streamlined mobile option.

User Experience

In particular, diamond stud earrings is the key category that drives the lion’s-share of the Netaya business. Therefore, the categorization and presentation of diamond stud earrings is critical to the site's success. Diamond studs needed to be cleanly sorted to allow filtering by metal, shape, color, clarity and price in a smooth way for the user. We designed a visually appealing collection filter page template. We broke out three tiers of stud categories, taking into account their color and clarity, via the setup of three collections: Value, Classic and Premium which scroll through on their own carousels and the customer can narrow down all these products via a metal and cut filter at the top of the page. The page features a nice clean UX that we also translated into a streamlined mobile option.

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